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By: Andrea Bennetts


Zoom combines video capabilities, screen sharing, and audio capabilities in one platform where consumers can host and join meetings, video webinars, collaborative conference rooms, and an enterprise phone system. This platform is useful for individuals as well as groups of all sizes. Creators of Zoom say that what sets their product apart from others is that it offers one consistent experience for all use cases: it is designed to work reliably. It’s easy to use, can hold up to 1000 video participants and 10,000 viewers, buy and scale, and finally, Zoom is the most affordable and straightforward pricing for a platform of its kind.

An example of how Zoom can be used for all cases is shown through the options customers have to buy plans that specifically target education, healthcare, financial services, and government settings. These plans include facets like HD video and audio, a recorded session review option, HIPPA and PIPEDA/PHIPA compliance, collaboration features, multi-layer security, easier accessibility including closed captioning and keyboard shortcuts, and the ability to connect on any device and operating system.

For a higher educational setting like Nebraska Wesleyan, Zoom offers flexible plans that include at least 20 hosts who can have unlimited meetings supporting up to 100 participants each. The facets listed above are helpful for enriching teaching and learning, maximizing resources, and improving learning outcomes. In fact, 96% of the top U.S. universities use Zoom (US News and World Report).

There are a number of other features that can be added on to expand opportunities even more including video breakout rooms, multi-sharing, polling, and group chats. These features and more can be used to streamline the admissions process using virtual events, accelerate research projects by working with colleagues around the globe, and enhance staff connections, tutoring, advising, and career counseling with cloud conference room connectors, amongst other developments.

If individuals are only interested in hosting a small-scale meeting for no longer than 45 minutes, they can do so free of charge. Otherwise, hosts need to purchase a plan. If anyone is not sure Zoom is right for them, they have the option to schedule a live demo with a product specialist to see firsthand if Zoom is the right product for them and their needs.