How Technology is Shaping The Biggest Shopping Day of the Year

By: Evan Marshall


Technology has many modern uses on how to make our lives more convenient. One of the most popular ways is shopping online instead of driving to the store. Shopping online is beginning to take away from the biggest in-store shopping day of the year, Black Friday. With the overcrowded stores and near-violent determination to get the best deals has been making people avoid the day more and more over the years. This brings up Cyber Monday which is the biggest online shopping day of the year on the Monday right after Thanksgiving weekend.


In 2015, there were more consumers shopping online than in-store over the Thanksgiving weekend, according to the National Retail Federation (NRF). Consumers spent some $4.45 billion online on Thanksgiving Day and Black Friday, says Adobe, with shopping on mobile devices more popular than ever before. Browsing on tablets and smartphones accounted for 57 percent of online shopping traffic, reports IBM, overtaking desktop devices for the first time.


Consumers cited avoiding crowds, saving time, and finding better bargains online as reasons for avoiding stores, says the Consumer Technology Association (CTA), and retailers are adapting to these shifting habits, putting more of their doorbuster deals online and extending their availability. Meanwhile, in-store sales are slipping, with preliminary figures from ShopperTrak estimating that retailers racked up some $12.1 billion in sales on Thursday and Friday, a decrease compared to 2014. (The CTA reports that over the course of the whole week, the number of online and mobile shoppers “approached” but did not exceed in-store visitors.)


Cyber Monday is starting to gain momentum since its creation in 2005. Cyber Monday sales topped $3 billion, up 16% from last year, according to Adobe data, which is based on 200 million visits to 4,500 retail sites. Mobile traffic accounted for nearly half of all online traffic and 27.6% of all online sales Monday, which is up more than 25% from last year, according to IBM Watson Trend, which tracks millions of transactions on retail websites. Online sales increased 17.8% Monday compared to the same day in 2014, IBM says.


Over the five-day Thanksgiving to Cyber Monday period, Amazon’s sales increased 24.1 percent, compared with a 20.9 percent increase in overall online sales. These numbers are only going to increase as the years go by. Americans are now more than ever understanding the value and convenience of doing all the holiday shopping with technology. This is just one of the many ways technology is changing the way the entire world runs.